It started with taking photos for leisure and sanity. Documenting moments of my life with friends and family. Enthusiasm turned to passion and passion led to a discovery of what truly makes me happy.
I am a purple cow. A purple what? In a pasture, a purple cow would stand out from the rest, you would immediately notice it. A purple cow garners attention. The term was popularized by author Seth Godin in his book, Purple Cow, that lists ideas on presenting yourself to clients in a more remarkable way, thus grabbing their attention and separating yourself from others in your field.
I stand out among photographers in the Bay Area and I get picked by my clients because of quality, quantity and a price range that spells out V-A-L-U-E. That and I'm hell of fun to work with. I'll make you comfortable even if you feel you're at your dorkiest in front of a camera. Make you work it without looking like you're trying to. How do I do it? By being myself. And ridiculously focused on making you look the best on your photos and making your event a tighter set than the last. And isn't that what you want? When we're on the same page, we make the shoot an enjoyable experience and when you're having fun, that's when you look your best.
Back to value. Let's say for example, for less than $2K, you can get a full day's coverage, complete post processing, rights to your photos (duh, they are yours), 4 DVDs (original, edited in color and black & white and your photo storybook slideshow), an online gallery and photo account, a 5 x 7 photo book (magazine-style and easy to carry around), a photo storybook slideshow on YouTube (to share with friends and family) and photos uploaded to our Facebook fan page where you'll be able to instantly share your album and tag up the photos, that way your guests can laugh and enjoy the memories the night created. All this?! Seriously?, you say. Yes, seriously.
My point of view is this. If I was the bride, or the birthday celebrant, or the excited recently engaged or the proud mom of a graduate looking for a photographer to capture our special day, being good is, well, not good enough. I want someone extraordinary who is willing to work with me with what I am willing to spend.
I still get super excited with every new event I'm working on. I get pumped up brainstorming with brides (and on a few occasions, grooms) on how we can make their day totally awesome. I treat you not as a business connection but as a friend. I am constantly thankful for you allowing me, someone you have never met before, to be part of your special day. Not just a guest, but to be there to document an event you and your family will look back to in the years to come.
So I tailor packages in such a way that is all-inclusive. Check them out, compare them with what the other photographer you were planning on calling has to offer and you'll find that there is nothing like it out there. If, in the rare event that there is, I would bet my ass it would cost at least three times more expensive than what I offer. And just between you and me, that is plain bull crap. Sure, talent has a price. But $10,000 for a day's coverage? Kiss. My. Ass. You can get an excellent photographer, a videographer, a day of coordinator and a make-up artist for that amount. Shoot, you can buy yourself (and the rest of your family) eightfucking Macbooks for that price.
Seth Godin (in his book, "Tribes"), wrote:
"We have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has the right to believe is possible."
Can I get an AMEN?!
It is not just about changing the game. It is about being the best in the field because the best makes her clients happy and would not be happy herself by settling for less. Don't you agree?
It all boils down to this.
I absolutely love what I do!
From my first email exchange with you, to brainstorming for new ideas, preparing my gear, discovering your best angle, finding the moments in-between, seeing the look on your fiance's face as he sees you for the first time, the interesting conversations I have with you and your family, the atmosphere of happy celebration, updating the website with new photos, making props for the Fun Booth, editing, laying out photo books, receiving beautiful testimonials (to this day this makes my heart do back flips) to personally writing thank you cards.
I feel incredibly blessed to be able to make a living out of what I enjoy so very much and it's just almost automatic to pass on that gift to you.
Enjoy! Can't wait to meet you! :)